Age verification for online stores

The Shopify app, the WooCommerce plugin and the PrestaShop module are listed on their marketplaces, and each marketplace lists its own terms and pricing. Through the API, standard pricing applies: a Facial age estimation costs $0.05 per verification with standard liveness, and Age verification by ID costs $0.30. The first 500 verifications are free, with no time limit and no card. See the pricing page for the monthly minimum and the details.

Not with the store apps. The Shopify app, the WooCommerce plugin and the PrestaShop module recognize a customer who has already been verified, so they aren't verified or billed again on later orders. With the API, each verification you start is billed once, when it reaches a decision, so your own checkout decides when to ask again.

Take a selfie. Facial age estimation estimates age from the face with a liveness check. If the face is inconclusive, for example when the customer looks close to the age limit, the check falls back to an ID document at no extra cost. End to end, at the 95th percentile, a Facial age estimation finishes in under 9 seconds. The flow carries your store's brand and works on a phone or a computer.

ProofAge is live on the Shopify App Store. Install the app, connect your ProofAge account and choose which products need an age check and where it runs: at checkout, on add-to-cart, on the cart, on product and collection pages, or for the whole store. The check is branded as your store, without sending the customer to a third-party flow.

Yes. The ProofAge Age Verification plugin is live on WordPress.org. On any WordPress site it can gate the full site, selected pages or post categories. On WooCommerce stores it also hooks into add-to-cart, cart, checkout and the Store API, so the age check runs right before payment, for customers who are about to buy.

Yes. The PrestaShop module is built and pending PrestaShop approval. Choose PrestaShop in the form on this page and we will tell you when it is available. Until then, a PrestaShop store can call the REST API directly.

Yes. You can start a verification only when the cart contains age-restricted products, so customers buying unrestricted products are not asked to verify. If your rules ask for more, the Shopify app and the WooCommerce plugin can also gate add-to-cart, the cart, product and catalog pages, or the whole store.

Usually not. Age-of-sale rules for alcohol, tobacco, vapes and knives apply to the first order, whatever the size of the shop. Some platform rules, like the EU Digital Services Act duty to protect minors, exempt micro and small enterprises, but product rules generally don't. This is a summary, not legal advice.

In most cases, yes. If a manual check takes five minutes of a team member paid $20 an hour, it costs about $1.67 in time alone, several times the price of Age verification by ID ($0.30) and many times the price of a Facial age estimation ($0.05). Manual checks also mean storing photos of customers' IDs in an inbox, and they leave no consistent record to show an inspector. Comparing vendors instead? Our blog compares their published prices: age verification pricing compared.

Each verification produces a verification ID that can be attached to the order. That gives you a record of the age check if an order is later disputed on age grounds.

A store usually needs one answer: is this customer old enough? So a store can keep nothing after the decision: photos and video are deleted right after it, and you keep the result and a verification ID instead of a folder of ID photos. If you need to block people, for example after repeated chargeback fraud, ProofAge can instead keep just enough to block repeat accounts, at the same price. Data is encrypted in transit and at rest and hosted in Google Cloud EU regions by default. We act as your data processor under a Data Processing Agreement, which lists our subprocessors, and we never sell data.